Vocabulary

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Chapter Vocabulary

Chapter 1 Defining Hospitality and tourism


Section 1.1

  • Hospitality industry
  • Bed-and Breakfasts (B&Bs)
  • Tourism industry
  • Service
  • Variables
  • Perishability
  • Intangibility
  • Changeability

Section 1.2

  • Diversity
  • Ecotourism
  • Market Segments

Chapter 2 Economics and the Impact of Tourism


Section 2.1

  • Infrastructure
  • Economic multiplier
  • Leakage
  • Globalization
  • Sustainable Tourism
  • Aesthetic Pollution
  • Ventures
  • Dependable

Section 2.2

  • Business Travel
  • Meeting and incentive travel
  • Meeting Planner
  • VFR Travel
  • Leisure Travel
  • Maslow’s hierarchy of needs


Chapter 3 Restaurants



Section 3.1

  • Commercial Site
  • On-site facility
  • Full-service Restaurant
  • Quick-service restaurant (QSR)
  • Chain
  • Franchise

Section 3.2

  • Front of the house
  • Back of the house
  • Production
  • Return on investment (ROI)

Chapter 4 The Hotel Business


Section 4.1

  • Transient Guest
  • Meal plan
  • Yield management
  • Average daily rate (ADR)
  • Occupancy percentage (OCC%)
  • Revenue per available room (revPAR)

Section 4.2

  • Front of the house (lodging)
  • Back of the house (lodging)
  • Night auditor
  • Guest service agent (GSA)
  • Guest or uniformed services
  • Concierge





Chapter 5 The Tourism Business


Section 5.1

  • Disposable income
  • Niche Market
  • Package Tour
  • Charter Tour
  • Customized Tour

Section 5.2

  • Hub-and-spoke system
  • Frequent-flyer program
  • Amtrak
  • Windjammer


Chapter 6 Destination Marketing


Section 6.1

  • Destination
  • Destination Marketing
  • Seasonality
  • Resort
  • Destination resort

Section 6.2

  • Intermediary
  • Commission
  • Channel of Distribution
  • Convention and visitors bureau (CVB)





Chapter 7 Sports, Events and Entertainment


Section 7.1

  • Amateur Sports
  • Paralympics
  • Commercial recreation
  • Public recreation
  • Therapeutic recreation

Section 7.2

  • Mega-event
  • Hallmark event
  • Consumer show
  • Performing arts


Chapter 8 The Marketing Environment


Section 8.1

  • Marketing
  • Distribution
  • Marketing Concept
  • Target Market
  • Marketing Mix
  • Utility

Section 8.2

  • Marketing plan
  • Mission
  • Marketing environment
  • Demographics
  • Goal
  • Objectives

Chapter 10 Designing products



Section 10.1

  • Products
  • Core Products
  • Facilitating Products
  • Supporting Products
  • Products Mix


Section 10.2

  • Product Life Cycle
  • Customer Satisfaction
  • Customer Loyalty
  • Relationship Marketing



Chapter 13 Promoting Hospitality & Tourism


Section 13.1

  • Promotion
  • Promotional mix
  • Advertising
  • Promotional advertising
  • Institutional advertising
  • Direct mail
  • AIDA model

Section 13.2

  • Public Relations
  • Publicity
  • Press Release


Vocabulary Review Strategies
Chapter 1
Chapter 2
  • Vocabulary Frames
Chapter 3
  • Vocabulary Toss
Chapter 4
  • Word Wheel or Kahoot
Chapter 5
  • Pictionary
Chapter 6
  • Story/Music - write a short story or musical lyrics sing the vocab words

Chapter 7
  • Comic Strips
Chapter 8
  • Google Presentation